Peran Moderasi Islamic Marketing Ethic terhadap Keputusan menjadi Nasabah Bank Syariah

Penulis

  • Ali Purnama Zaha INSTITUT AGAMA ISLAM NEGERI BONE, Indonesia
  • Jumriani Jumriani Institut Agama Islam Negeri Bone, Indonesia

DOI:

https://doi.org/10.30863/ibf.v3i2.5203

Kata Kunci:

Attitude, Decision to become a customer, Islamic Marketing Ethic, Subjective Norm.

Abstrak

In this study, it discusses the moderating role of Islamic marketing ethics on the influence of the decision to become a customer of an Islamic bank (studies at BSI KC Bone) and is analyzed using a quantitative research type. In this study three research question were proposed, namely: (1) the effect of attitudes and subjective norm on the decision to become a customer of an Islamic bank, (2) the effect of Islamic marketing ethics on the decision to become a customer of an Islamic bank, and (3) Islamic marketing ethics moderates the influence of attitudes and subjective norm of the to become a customer of Islamic banks. To answer these three research questions, statistical data were collected through questionnaires which were distributed to customers of the Indonesian Islamic bank (BSI) KC Bone as many as 100 using simple linear regression analysis through the smart PLS application.

Referensi

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Unduhan

Diterbitkan

2023-12-22

Cara Mengutip

Zaha, A. P., & Jumriani, J. (2023). Peran Moderasi Islamic Marketing Ethic terhadap Keputusan menjadi Nasabah Bank Syariah. Islamic Banking and Finance, 3(2), 410–219. https://doi.org/10.30863/ibf.v3i2.5203

Terbitan

Vol 3 No 2 (2023)

Bagian

Articles

Citation Check

Lisensi

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